Etsy fees vs a Shopify store, for your numbers.

Type in a normal month. You’ll see what Etsy takes, what a store would cost, and the sales level where the store starts to make sense. Free, no email needed.

YOUR MONTH

Item prices only, not shipping.
Shop Manager › Marketing › Offsite Ads shows this.
Your Offsite Ads rate
Basic is $39 a month paid monthly, or $29 a month paid yearly. Check Shopify’s pricing and change the number if it differs.
Reviews and email apps often have free tiers. Put 0 if unsure.

One thing a receipt can’t show: Etsy sends you buyers. A new store gets almost none on its own, so most makers keep both and move repeat customers over.

What next

If the numbers say a store could make sense, you have two ways in. Do it yourself with our step-by-step guide, which covers export, import and the pages you will need. Or try one of our free store designs in your own admin first.

How we count

Etsy, US sellers: 6.5% transaction fee, payment processing at 3% + $0.25 per order, and a $0.20 listing fee each time an item sells. A buyer who takes two items from one listing pays that fee twice, and this calculator counts it once per order. Offsite Ads only charge on the orders they bring: 15%, or 12% once your shop has passed $10,000 in sales over the previous 365 days (it stays 12% after that).

Shopify: the plan price you enter, online card payments at 2.9% + $0.30 with Shopify Payments, plus whatever apps you enter. Free themes cost nothing.

Left out on both sides: shipping, currency conversion, Etsy Ads, taxes, and your time. Etsy’s transaction fee is charged on the item price plus shipping and gift wrap, and its payment processing fee on the whole sale including shipping and sales tax, so a shop that charges for shipping pays a little more than shown.

Shopify’s plan price and card rate were read from its pricing page on 2026-10-31. Etsy’s rates were checked against its published fees policy on 2026-10-31. Etsy fees · Shopify pricing. Spotted a change? Tell us on the contact page.

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